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soebe started with a simple idea: life moves fast, and our bags should keep up.
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I’m Soe, Sydney-based mami of two boys, and someone who’s always juggling a lot (and usually with a coffee in hand). Like most women I know, I play a lot of roles in a single day. I wanted a bag that could do the same.
Something that looked good but wasn’t too precious. That could carry everything — from a laptop to a spare tee, from snacks to skincare — and still feel like me. Not too sporty, not too serious, definitely not boring.
So I made one.
soebe is for every woman who’s ever needed an extra hand but only had a bag. It’s for the city days, the beach weekends, the long-haul travel, and the just-popping-out moments. It’s thoughtful, practical, and designed to last — just like you.
